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The CyberPixel

How To Do An SEO Audit & Make Analysis Report For Your Website ?

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SEO (SEARCH ENGINE OPTIMIZATION)

The Process of Refining Your Website Using

  • On-Page SEO
  • Off-Page SE0
  • Technical SEO

To index your website & rank successfully by a different search engine.

Search Engine Optimization is the best practice for increasing the quantity & quality of traffic to your website through organic search results.

How to do an SEO Audit of the website for any company & how to make a website analysis report for a company?

3 major factors or key elements of an SEO audit

  • Backend factors such as hosting and indexing
  • Frontend factors such as content, keywords and metadata
  • Link quality & outside factors

 

How to make a website analysis report for a company?

  • Meta Name:  CheckIt exits or noton the client web page

 

A meta name is an HTML element that’s important for SEO optimization. It’s not the page title, but it acts as a name tag for your web page with the help of this you can rank your website on google’s first page which makes your popularity worldwide.

Suggestion: According to google guidelines it should be 40 to 70 words.

Let’s take an example:

<meta name=”keywords” content=”SEO | SMO |Digital | Paid Marketing company in Delhi | Noida | Gurgaon”>

  • Meta Description: CheckIt exits or noton the client web page

 

A meta description is an HTML element that specifies a summary of a web page. A page’s meta description tag is shown as part of the search snippet in a search engine results page (SERP) and is meant to give the user a sense of the content that exists within the page and how it shares with their search query.

 

Suggestion: According to google guidelines it should be 80 to 160 words.

Let’s take an example:

<meta name="description" content=" WebSavge provides you with best and free web development modules which you can use for your project ">
  • Sitemap.xml: CheckIt exits or noton the client web page

Suggestion: It acts as a roadmap to tell the search engine what content is available and how to reach it

  • <Heading> tag: CheckIt exits or noton the client web page

Suggestion: Heading tags are HTML tags used to identify heading and subheadings within your content from other types of text. Should be <h1> includes in your most important keywords.

  • Blog Section: Does not exist, need to do a post on regular basics.

Suggestion: Blog sections are a great way to boost your SEO performance.

  • Custom 404 page: Custom page 404 exist or not.
  • Site loading time: Website loading time is around 1.51 seconds is recommended.
  • Website Content: Need to optimize according to the keywords
  • Social Media Presence: The website has associated social media account like Facebook, LinkedIn, Twitter, Pinterest and Instagram.

Suggestion: Need to do a post on regular basis on Facebook, Linkedin, Instagram, Twitter and Pinterest.

  • Minification: Many JavaScript and CSS files are not minified.
  • Website Domain Authority: Check whether its Needs to be improved or not.

Suggestion: Need to improve it by optimizing the website to rank top on SERP.

  • Website Page Authority:  Check whether it needs to be improved or not.

Suggestion: Need to improve it by creating backlinks and optimizing the website.

  • Backlinks Score: Check the total backlinks on the website

Suggestion: Need to improve by optimizing the website with different SEO techniques.

  • Broken link: Check whether any broken links are there or not.
  • Domain age: Check the domain age of the webpage.
  • SSL: Does the website has Secure Sockets Layer (SSL).
  • Favicon: The website must have a specified favicon
  • Tag: website must have author tag, publisher tag, revisit after the tag and many more.
  • Ranking no.: Total index pages in google.
  • <Alt>: Image must have Alt attribute.
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